M O D E L S :   MGTF - Limited Edition: 80th Anniversary

UPDATE -- January 22nd 2003: Official Press Release:

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LIMITED EDITION TF INITIATES CELEBRATIONS FOR
MG's 80th ANNIVERSARY - ONE ALREADY SOLD FOR £275,000!

The iconic MG sports car brand is celebrating its 80th anniversary in 2004 with specially produced Limited Edition cars. Derived from the UK's best-selling sports car, the TF 80th Anniversary LE has a unique specification and limited production, of which only 500 will be made available for the UK market.

A debut for the limited edition MG car was held this week at the Retail Trust's 'Hollywood Ball' at the Grosvenor House, Park Lane. The charity auction conducted by fashion celebrity Jeff Banks saw the bid reach a total of £275,000.

Three 80th Anniversary TF LEs are available with colour co-ordinated hood and trim combinations, and features that include unique identity detailing, with a choice of 135, 120 Stepspeed (CVT transmission) or 160 power units.

Rod Ramsay, Sales Operations Director, MG Rover Group, says: "It's appropriate that we celebrate 80 years of MG production with a special TF 80th Anniversary LE - the product most closely representing the icon that is the archetypal MG sports car. If a charity auction can raise £275,000 for one of the LEs, then the remaining 499 represent great value!"

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Three versions of the 80th Anniversary LE are available - in new Pearl Black, Starlight Silver or the new Goodwood Green. Each 80th Anniversary LE can be specified with the 135, 120 Stepspeed (CVT transmission) or 160 power units.

The Silver and Black anniversary TFs have a contemporary appearance featuring a new Burgundy Red coloured hood. The interior is trimmed combining an Ash grey interior with Grenadine Alcantara® and black leather seats. Embroidered with '1924 MG 2004' logos on the seats, the interior also features a bright-finish console, door casings, gear knob and handbrake grip.

The new Goodwood Green, a pearlescent aquamarine paint finish, Anniversary TF is more traditional in style, combining a new tan hood with a matching tan interior. Black Alcantara® and tan leather seats are also embroidered with '1924 MG 2004' logos. Wood effect inserts are fitted to the console, on the doors and complement the wooden gearknob and leather steering wheel.

  
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All 80th Anniversary LE models feature as standard a folding windstop and CD tuner. Externally 16" 11-spoke alloy wheels featuring a new 'shadow chrome finish' combine with front fog lamps and bright door handles to create a special appearance. Anniversary '1924 MG 2004' bootlid badging distinguishes the 80th Anniversary LE at the rear.

Optional extras:
  MP3/CD tuner                £100
  6 Disc CD autochanger   £250
  Passenger airbag           £275
  Hard top black             £1,150
  Hard top white             £1,295
  Hard top body colour    £1,295
  Air conditioning            £1,125
  Sports Pack 1 (10mm lowered and uprated suspension) £150

Since 1924, MG cars have appealed to the sports enthusiast and today club membership is in excess of 100,000 members worldwide. The MG brand is a pure and iconic sports motoring brand that over the years has inspired the enthusiasm for driving pleasure. Today's MG range offers enthusiasts the widest choice and the largest product range in MG's 80-year history. Sales of the TF in 2003 were up 22%, retaining its position as the UK's best-selling sports car - the highest sector sales in seven years.

Key 80th Anniversary dates in 2004 include:
13 March - 1st MG car (Jack Gardiner's Special 4 seater Sports 14/28)
1 May - Octagon 1st registered as an MG trademark
1 September - 1st production MG Super Sports (14/28) went on sale

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Pictures and text by MG-Rover